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Search Engine Optimiztion
LWS media will help increase your search engine presence, rankings, no. of visitors and ultimately the sale of your products. Enhance your website's stickiness and entice your visitors into subscribing to your products/services.
Search Engine Optimization Process:
 Competitive Website Study
Site Analysis
Keyword Research
SEO Content Modification
Metatag Modification, Analysis, Update
Site Map Modification/ Analysis
Website Load time studies and HTML validation
Competitive Analysis:
We study competitor site performance [particularly those with high search engine rankings] analyze keywords/metatags for which they are ranked. Comparison is done with your site and Meta tags are improved based on the keywords/ phrases/ tags researched.
Site Analysis:
This is the overall evaluation done on your site to customize optimization process applied. Based on this analysis proposals are given and work is adjusted to include the necessary plans for better site search engine promotion. This may include: design, layout, navigation, colors, background, fonts, images, fixing of broken links, Meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
Keyword Research:
Basic search engine optimization step is keyword research. Here competitive keywords relating to the site and those which are unique to your domain is found. It is done to maximize the impact of these keywords in relation to your site. Accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
SEO Content Modification:
SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site.
Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.
Creation of Meta Information (title, description, keywords):
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.
Site Map Creation/Modification:
The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link are created for each page of your site. The site map page is then added to your main navigation menu.
Web Site Load time and HTML Validation
Some sites won't perform well if they are slow in loading. Search Engines oftentimes ignore slow loading sites and place their rank lower than fast loading sites. One major reason for slow load times include html errors and bad image optimization. HTML coding is evaluated so Search Engine crawlers can evaluate and give your site a much more favorable ranking.
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